AMALO is a new way to create and taste typical high quality Italian products. A ritual that renews itself every day before your eyes, bringing back the tradition at its best, thanks to a constant commitment, the result of a mix of passion, creativity and continuous research, combining with simple gestures fresh and wholesome selected ingredients. Of our proposals, in addition to the Cafeteria, the most significant example is the real Italian artisan made GELATO with direct consumption by freezing without using hydrogenated fats, preferring the territory and its local resources, so coming to 70% of the raw materials at ZERO KM.
We pursue the seasonality and consider organic farming a value to sustain. Taste and visual emotion come together in a blend of freshness and fragrance, for a unique experience, unlike any other. Using high quality ingredients, and as for the direct consumption of GELATO from the batch freezer, transformed into simple, fresh and tasty culinary experiences.
Best artisan GELATO of the great international event EXPO MILANO 2015
AMALO has reinvented the classic Gelato shop layout which utilizes most of the square footage for the laboratory.
A new experience characterized by the customer involvement in the transformation process of the premium quality ingredients into GELATO.
The store layout reminds a “peninsula” in which the GELATO shop is amalgamated with the cafeteria for the maximum interaction.
The highest replicability of this store concept is based on the components simplicity, the easy production system and the very limited fixtures cost.
Strong identity attractive and recognizable layout
All seasons food proposals
WHY AMALO ? OPERATING AREA
DISTINCTIVE ELEMENTS OPERATING AREA
Mantecazione a vista AMALO
COMPETITIVE ADVANTAGES OPERATING AREA
Non qualified personnel
Low personnel costing
Reduced equipment investment
Reduced square footage
Reduced rules and regulations
AMALO: TERMS & CONDITIONS
AMALO is the 2.0 version of a retail module totally oriented to the innovation of the traditional Gelato shop (fully equipped laboratory and selling window) that in the course of 2009 2010 and 20111 we have operated in several different locations.
In 2012 the new 2.0 version determined the interest of traditional Gelato shop that followed us in converting their shops of Turin and Brescia .
In between 2013 and 2016 we have then been able to perform the opening of new directly managed AMALO locations in Milan and Florence, along with the participation to the universal Exposition in Milan where we were nominated as the Expo best GELATO on top of the highest brand exposure with millions of visitors.
Store requested size: 50/60sq. mtrs
- STORE LAY OUT PROJECT – PAID BY THE FRANCHISOR (US)
- TOTAL TURNKEY INVESTMENT: 60 THOUSANDS EURO
- ENTRANCE FEE – 5 THOUSANDS EURO
- CONTRACT LENGTH: 5 YEARS, RENEWABLE
- ROYALTIES 5% (3%FIRS YEAR, 4% SECOND YEAR)
- LOCATION: HISTORICAL CITY CENTER, MALLS
- HIGH LIVING DENSITY, TOURISTIC AREAS
LOCATION SEARCH SUPPORTED BY FRANCHISOR
FRANCHISOR ASSISTANCE: IN BOTH START UP AND REGULAR ACTIVITY
STAFF TRAINING – SUPPORTED BY THE FRANCHISOR
MATERIAL SUPPLIES – MANAGED BY THE FRANCHISOR
NATIONAL ADVERTISING PLAN FINANCED BY THE FRANCHISOR
LOCAL FACEBOOK PAGE – SUPPORTED BY THE FRANCHISOR
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